Mad World

music video

Lured by the eerie neons of Magaluf, mostly famous for its low cost sinning, we decided to create a music video in two paces. As Warhaus developed a mantric finger snapping performance, we countered his on-beat action by adding a detached off-beat choreography, executed in the out of focus by a large crew of dancers and actors. During rehearsals, we moved big crowds up and down the shot, aiming at some kind of perfect randomness. In the end it turned out to be all about meticulous casting and a strong eye for styling, in order to enhance the sense that we were really there.

directors: Benny Vandendriessche & Wouter Bouvijn
DOP: Jeronimo Fantini Foradellas